About Us
Team
Investors
Board
Culture

The leading location intelligence platform.

location

Location

AdNear's key strength comes from global location data that's powered by our proprietary hybrid geo-location platform. This helps us translate user's location without the need of GPS or operators.
audience

Audience

We analyse the location data gathered over time, with user behaviour and context to build audiences. We then use this along with other data points to create intelligent ad targeting capabilities across mobile devices.
reach

Reach

AdNear reaches more than 710 million users across Australia, South East Asia and India. And to do so we manage around 15 billion in-app ad-requests a month and process more than 780 terabytes of data.

Game Changers : The AdNear Team


  • Anil Mathews

    Founder & CEO

    Shobhit Shukla

    Chief Revenue Officer

    Arun Vijayan C

    Chief Architect

    Madhu Therani

    Chief Technology Officer

    Justin Joseph

    VP - Operations
  • Rahul Agarwal

    VP - Finance

    Kenneth Parnham

    General Manager, Europe

    Cameron Curtis

    General Manager, ANZ

    Inotani Hisashi

    Regional Director, Japan

    Nandita Pal

    General Manager, SEA & HK

  • Michelle Zhou

    Head of Strategy and Operations

    Smriti Kataria

    Director, Marketing & Research

    Aditi Kohli

    Director, Partnerships

    Murali Veeraiyan

    Director, Product Management

    Himanchal Singh

    Director, Ad Operations

  • Raushida Vasaiwala

    Regional Sales Lead, Indonesia & Malaysia

    Abhinay Peddisetty

    Sales Manager, HK & Philippines

    Benjamin Pavanetto

    Sales Manager, Singapore

    Kym Treasure

    Client Service Manager, Australia

    Zoe Barrett

    Account Manager, Australia

  • Yasuhiro Takayama

    Account Manager, Japan

    Michelle Tran

    Technical Account Manager, Australia

    Pranesh

    Research Analyst

    Vinayak V. Navale

    Engineer - Data Systems

    Sowmya

    Communications Associate

  • Gokul Krishnan

    Creative Visualisation Manager

    Kiran Kumar V

    Interactive Developer

    Rajkumar

    Web Developer

    Kuldeep Jalan

    Head- Creative Services

    Sineesh Govind

    Graphic Designer

  • Ch. Anul Kumar

    Senior Technical Member

    Hemanth Yamijala

    Principal Data Engineer

    Vijay Namdev Patil

    Senior Data Engineer

    Anishek Agarwal

    Lead Data Engineer

    Balaji Ganesan

    Machine Learning Engineer

  • Ajay R Yadawadkar

    Software Engineer – Platforms

    Sarath Chandra

    Associate Engineer - Data Systems

    Sooraj Balakrishnan

    Senior Software Engineer

    Ashwin Nair

    Associate Software Engineer

    SanalDev M. V.

    Software Engineer

  • Suryasatya Magapu

    Associate Engineer

    Saurabh Minni

    Technical Architect

    Ganesh

    Data Engineer

    Balaji Rajan

    Engineer – Developer Operations

    Pramod V

    Ad Operations - Lead

  • Ketan Pawar

    Ad Operations - Lead

    Jils Joseph

    Lead - Ad Operations

    Chethan B

    Team Lead - Ad Operations

    Srinidhi K N

    Senior Associate - Ad Operations

    Ankit Chaturvedi

    Senior Associate - Ad Operations
  • Kumar Anish

    Ad Operations - Associate

    Ram Kumar Sridhara

    Ad Operations - Associate

    Gurupramodha S G

    Ad Operations - Associate

    Rahul Saria

    Manager - Finance

    Vinod Desai

    Assistant Manager - Finance

  • Leena G

    Manager - Talent Acquisition

    Ramya Shree Reddy

    HR Associate

    This could be you..


Sequoia Capital

Sequoia Capital in India currently manages funds capitalized at close to USD 1.4 billion and invests across venture, growth, and late stage opportunities. It takes a long-term view on investments and plays the role of an active, value-added partner to entrepreneurs, business families and management teams. Over the past 7 years, Sequoia Capital has invested in more than 70 companies in India including Capillary Technologies, Druva Software, Justdial, Micromax, Mu Sigma, Pine Labs, Prizm Payments, Quick Heal and Zomato . Sequoia Capital operates out of offices in Bangalore, Mumbai, and New Delhi.

JPM Private Equity Group

With over 30 years of experience in the industry, Private Equity Group (PEG) is one of the largest and most active global private equity programs in the industry, managed by one of the most experienced teams.  Located in New York, Hong Kong, London, Beijing and New Delhi, our group of investment professionals is focused solely on building and maintaining our clients’ private equity portfolios, with the goal of providing best in class performance and client service.

Telstra Ventures

Telstra Ventures invests in market leading, high growth companies that are strategically aligned with Telstra to offer high quality, new products and services to its customers. Based in Australia and Silicon Valley, Telstra Ventures works closely with quality entrepreneurs to build significant companies. Globally, Telstra Ventures has been an investor in companies such as Box, Dimmi, DocuSign, FredIT, HealthEngine, IPHealth, IPScape, Kony, Matrixx, Mandoe, Nexmo, Ooyala, TeleSign, and Whispir.

Global Brain Corporation

Global Brain is a Tokyo-based independent venture capital founded in 1998, which focuses on seed to middle stage IT startup companies in Japan and foreign countries. It currently manages 5 funds with a total amount of $300 million. It is well known for its intensive, hands-on style investments with a dedicated in-house business support team, along with its growth-hack assistance utilizing its extensive network with large corporations.

Investors

AdNear is backed by some of the leading investors in the world.

Sequoia Capital in India currently manages funds capitalized at close to USD 1.4 billion and invests across venture, growth, and late stage opportunities. It takes a long-term view on investments...
readmore

About Sequoia Capital

www.sequoiacap.com
JPM Private Equity Group with over 30 years of experience in the industry, Private Equity Group (PEG) is one of the largest and most active global private equity programs in the industry...
readmore

About JPM Private Equity Group

www.jpmorgan.com
Telstra Ventures invests in market leading, high growth companies that are strategically aligned with Telstra to offer high quality, new products and services to its customers....
readmore

About Telstra Ventures

www.telstra.com.au
Global Brain is a Tokyo-based independent venture capital founded in 1998, which focuses on seed to middle stage IT startup companies in Japan and foreign countries....
readmore

About Global Brain Corporation

www.globalbrains.co.jp

Board

Avneet currently serves as private markets advisor for JPM PEG in New Delhi, India. He moved back to New Delhi from the US in 2012. Previously, he served as Director at the AT&T Investment Management Corporation (ATTIMCO)...

Avneet Kochar

Regional Advisor,
JPM Private Equity Group
Mohit is a Managing Director with Sequoia Capital and serves on the board of Comviva, Ujjivan Microfinance, IMI Mobile, Ideacts, Knowlarity, Micromax Mobile, One Assist and Citrus Pay. Prior to joining Sequoia Capital...

Read More

Mohit Bhatnagar

Managing Director,
Sequoia Capital
Mark joined Telstra Ventures as a Managing Director in 2012. Previously, he was a General Partner at Hidden Lion Partners, an emerging growth equity firm focused on technology-enabled services...

Read More

Mark Sherman

Managing Director
Telstra Ventures
Anil is the Founder and CEO of AdNear. Anil built AdNear with a technology-centric approach into one of the leading location-aware mobile advertising companies. Anil has spent the past 12 years as a serial entrepreneur.

Anil Mathews

Founder & CEO
AdNear

Our Culture Code

What we stand for...

  • heart
    heart

    We...

    • Believe in Freedom & Responsibility.
    • Disrupt the Status Quo.
    • Are unreasonably selective about Our Colleagues.
    • Believe in Work plus Life.
    • Are a perpetual Work In Progress.
  • idea
    idea

    Ideas...

    • Stay curious and rapidly challenge prevailing
      assumptions with new ideas.
    • Keep us nimble by finding practical solutions
      to hard problems.
  • group
    group
    So what we do:

    Don't hire to delegate but to elevate.

    elevate (smarter people you can learn from)
  • support
    support
    And we ask our members:

    Be either a go-getter or one who supports a go-getter.

    Who are you?

GET IN TOUCH

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Overview
BRANDS
Analytics

 

Data Driven Marketing

M+
0
profiled users in Asia Pacific
M
0
location updates everyday
K
000
network of
apps
B
.
0
location foot
prints across
5000+ cities

 

Audience Data

Leverage the largest location-based mobile audience. Target Travelers, Shoppers, Affluent, Students, Homemakers, and 100s of more segments of profiled users.

 

Location Data

Reach users based on their real-time location. Whether it's using a geo-fence or a combination of user profiles in specific locations, AdNear leads the way.

See who's already reaching

the right people at the right place

Our Clients

Say it Best

AdNear provided us with an effective solution for showing our mobile ads to our target customers at a specific time & locations selected by us. This resulted in a 20% uplift on CTR compared to the regular mobile campaigns. - Aileen Chua, Head of Mobile ASEAN, Mediacom Singapore
AdNear provided us with the effective option of showing mobile ads for our brands to our target customers at time & locations selected by us. This made our advertising that much more effective and thereby got us twice the CTR compared to the other options for mobile advertising. - Ajay Gupte, Managing Director, MEC

Powerful new dashboard

Track and manage your campaign like never before

Adidas Battlepack for FIFA

Resources

Consumer Intelligence
Campaign Research
Case Studies
Whitepaper
  • GSS 2015 Shopper Insights

    View | Download

    Shopper Insights for The Great Singapore Sale, 2015

    Chinese New Year trends across SEA, 2015

    View | Download

    Chinese New Year trends across SEA, 2015

    Audience preferences for events in Australia

    View | Download

    Audience preferences for events in Australia

    Mobile Consumption Behavior across HK

    View | Download

    Mobile Consumption Behavior across HK


    Japac traveller report 2014

    View | Download

    Japac traveller report 2014

  • Retail research June 2014, Australia

    View | Download

    Retail research June 2014, Australia


    Traveller behaviour, India

    View | Download

    Traveller behaviour, India

    CNY 2014 Shopper Trends

    View | Download

    Chinese New Year 2014, Shopping Trends

  • BWS (Beer Wine Spirits), Australia

    View | Download

    BWS (Beer Wine Spirits), Australia

    Campaign Research, Real Estate, Australia

    View | Download

    Real Estate, Australia


    Australia Wine Market

    View | Download

    Australia Wine Market

    Targeted vs Blind Advertising, PHD, Indonesia

    View | Download

    Targeted vs Blind Advertising, PHD, Indonesia

  • Mobile Intelligence for Automotive

    View | Download

    Mobile Intelligence for Automotive

Privacy

We give users complete control of what they are willing to share.

AdNear Pte Ltd (“AdNear”) is a location intelligence company. This privacy policy document informs you (the consumer) on how AdNear’s proprietary technology processes information on behalf of consumers, digital advertisers, publishers and other businesses that use our products and services. This policy document is also available on our corporate website, http://www.adnear.com. If you have any questions about this privacy policy, please feel free to email AdNear’s legal team at privacy@adnear.com.

AdNear’s Technology Privacy Practices

AdNear’s technology collects information about the location of mobile devices and associated app information. The information collected is provided to us by our mobile app partners; who have obtained appropriate consumer consent to collect and share such information. Here are the important ground rules under which AdNear operates:

  • AdNear never actively requests from consumers or stores personally identifiable information.
  • AdNear gives an option for all users to opt-out at any time from location usage for advertising.
  • AdNear complies with local laws in countries that are covered by its service.
  • AdNear does not share any data with third parties other than analytics info with the respective advertisers/publishers.

AdNear uses the information thus collected from its mobile partners and other secondary and tertiary sources to power its analytics technology to derive actionable consumer insights for marketers and publishers...Readmore

AdNear Privacy Policy

AdNear Pte Ltd (“AdNear”) is a location intelligence company. This privacy policy document informs you (the consumer) on how AdNear’s proprietary technology processes information on behalf of consumers, digital advertisers, publishers and other businesses that use our products and services. This policy document is also available on our corporate website, http://www.adnear.com. If you have any questions about this privacy policy, please feel free to email AdNear’s legal team at privacy@adnear.com.

AdNear’s Technology Privacy Practices

AdNear’s technology collects information about the location of mobile devices and associated app information. The information collected is provided to us by our mobile app partners; who have obtained appropriate consumer consent to collect and share such information. Here are the important ground rules under which AdNear operates:

  • AdNear never actively requests from consumers or stores personally identifiable information.
  • AdNear gives an option for all users to opt-out at any time from location usage for advertising.
  • AdNear complies with local laws in countries that are covered by its service.
  • AdNear does not share any data with third parties other than analytics info with the respective advertisers/publishers.

AdNear uses the information thus collected from its mobile partners and other secondary and tertiary sources to power its analytics technology to derive actionable consumer insights for marketers and publishers.

Types of Information We Collect

AdNear obtains precise location data of devices from business partners, which are generally publishers, mediation platforms and exchanges. These partners also help deliver advertising onto your mobile device. We require that these companies have your permission prior to sending us precise location information obtained at the time of installing the app itself, which enables the developer to share select user information with third party platforms. We also collect Non-Personally Identifiable Information (“Non-PII”) via our technology, including but not limited to device type, an anonymous identifier associated with your mobile device, mobile browser type, operating system, log information, and IP address. However, the information we are able to collect may differ on various app developers/publishers that we work with as we closely integrate and comply with their Privacy Policies. We don’t collect any personally identifiable information (“PII) such as name, email or telephone number via our technology. In other words, we are unable to identify who you are via our technology.

Tracking Technologies

AdNear’s technology uses pseudonymous identifiers associated with your mobile device in order to help make the digital advertisements you see are more relevant to you. We employ hashing, encryption and de-identification techniques to help ensure your privacy is safeguarded.

Opt-out Provisions

Mobile advertising networks/exchanges who supply some of the data to AdNear allow users to opt-out of interest-based ads by supporting settings for “Limit Ad Tracking” on iOS mobile devices and “Opt out of Interest-Based Ads” on Android devices. AdNear honors these opt-out settings for that user in that we will not use information collected from that device to serve ads targeted on user’s inferred interests. While users may decide to opt-out of interest-based ads, they should remember that doing so will prevent AdNear from providing them with a personalized experience and this may impair the quality of their overall user experience.

In addition, mobile advertising networks/exchanges who supply some of the data that we use allow users to opt-out of interest-based ads by supporting settings for “Limit Ad Tracking” on iOS mobile devices and “Opt out of Interest-Based Ads” on Android devices. AdNear honors these opt-out settings for that user in that we will not use information collected from that device to infer user’s interests or serve ads to that device that are targeted based on user’s inferred interests.

Though AdNear will always honor users’ opt-out settings, some app developers/publishers may not allow users to opt-out of all the information collected, as it would hinder effective ad delivery. In such cases, users might be required to purchase a paid version of those apps to disable ads.

Website Privacy Practices

Personally Identifiable Information (PII)

Our website is primarily designed to provide information to our clients, which are typically businesses. AdNear collects Personally Identifiable Information (“PII”) from its website, www.adnear.com, when you choose to provide it to us. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, address, telephone number, or email address. For example, you may choose to send PII about yourself in an email, or by completing a form on this website. AdNear uses this information only to contact you to respond to your inquiry. Once collected, AdNear will store your PII for a reasonable time for record keeping purposes.

Non-Personally Identifiable Information

AdNear also collects Non-Personally Identifiable Information (“Non-PII”) from visitors to this website. Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system.

Controlling the use of your information

Information Security

The security of the consumer’s information is important to us. AdNear has implemented reasonable security measures to protect the information in our care, both during transmission and once it is received. This includes but is not limited to the use of firewalls and encryption. No method of transmission over the Internet or method of electronic storage is 100% secure; therefore, while the company strives to use commercially acceptable means to protect your information, it cannot guarantee absolute security.

Information Relating to Children

AdNear’s products and services are designed for those 18 years of age and older and we don’t collect PII via our technology. AdNear does not knowingly collect PII from anyone under the age of 13 via our website. If we are made aware that we have received PII from someone under 13 (e.g., a child sends us an email with her postal address and date of birth), we will use reasonable efforts to remove that information from our records.

Disclosure of Information to Third Parties

AdNear does not rent, sell or share PII with non-affiliated third parties without user consent. The company may, however, share PII with trusted third-party partners. These third party contractors are prohibited from using the information for purposes other than performing services for AdNear.

AdNear may disclose your information to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.

Finally, AdNear may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If AdNear is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your PII.

Changes to this Privacy Policy

This privacy policy is subject to change. If the company plans to make any material or substantive changes in our privacy practices, we will post a clear and conspicuous notice on the website in this privacy policy prior to the changes being made.

Contact Information

For questions or concerns relating to privacy, please email privacy@adnear.com

"Great workplace is about great colleagues."

If a challenging work environment doesn't excite you then you definitely don't belong to a startup. But probably no one told you that a great culture is not just about work; it's work + life. At AdNear it also means freedom.

COME JOIN US

GET IN TOUCH

bangalore
australia
singapore
usa
Japan
uk
banglore
australia
singapore
usa
japan
UK

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AdNear Pte. Ltd.
35th Floor, UOB Plaza 1
80 Raffles Place
Singapore 048624
E: singapore@adnear.com
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Glass City Shibuya 6F,
16-28 Nampeidai, Shibuya-ku,
Tokyo 150-0036
E: japan@adnear.com
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E: us@adnear.com
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Adnear Pte Ltd.,
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Greater London,SW1Y 4RG
E: uk@adnear.com
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AdNear [Imere Tech]
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JNC Rd, 5th Block, Koramangala
Bangalore 560 095
E: bangalore@adnear.com
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